Douyin and Kuaishou can also use

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A year-on-year increase of %; in terms of creator ecology, as of the end of , the number of short drama creators on the Kuaishou platform has exceeded , Kuaishou will also upgrade its previous Starlight short drama plan. Yu Ke, head of the plot business center of Kuaishou Entertainment Business Department, said, "Kuaishou Xingmang short dramas will be upgraded in to help creators achieve lower thresholds, more secure income, and higher payment gradients. Starting from the first quarter of this year , Kuaishou short drama plans to open up the


introduction of content from the entire network and embrace diversified content; it will continue to provide efficient product capabilities and marketing and distribution systems, and at the same time, it will invest hundreds of millions of traffic and hundreds of millions of yuan in cash to Malaysia Phone Number Data support traffic short dramas." A producer of short plays on Douyin said that Douyin and Kuaishou have gradually become the first echelon of domestic short plays. Douyin and Kuaishou integrate short plays into their own platforms and integrate them with users’ watch lists and interests.





Match to recommend skits to users. In addition, their social attributes to encourage users to share and discuss short dramas, helping the short dramas to spread. Compared with Douyin and Kuaishou, Tencent’s advantage in producing short dramas lies in the traffic and IP behind them. Tencent, which holds many high-quality IPs, although it is a latecomer, still has the opportunity to catch up with Douyin Kuaishou.