Indigo, and Zoom with their customer experience

CLevelExecutive

Through a host of pages to find something suitable incertain categories. In response to this, Sephora launched an interactive quizto help guide its users through the shopping process, led by chatbots whichoffer tailored tips and suggestions based on specific answers or responses. Dueto the success of the initiative, Sephora now offers its very ownchatbot-powered shopping service via Facebook Messenger as it continues goingfrom strength to strength.


This ultra-personalized AI-powered Messenger serviceincludes a virtual color match assistant, a C Level Executive List reservations assistant, and evenKitBot: an autonomous chatty make-up tips and advice expert. Ada’s AI-drivencustomer support and social media engagement platform Ada is an innovative AItechnology provider based in Toronto that offers a fully-tailored platformdesigned to plug into a business’s existing tools or tech stack and offerautomated customer support. In addition to automating essential tasks andoffering human-like customer support communications, Ada’s AI-poweredtechnology can also adopt a conversational tone to spark more engagement acrosssocial media channels. To date, Ada’s autonomous technology has helped brandsincluding Air Asia.





CX as wellas social media marketing activities. Working with Malaysian ride-hailingservice Grab, Ada’s AI-powered innovations helped the brand expand its reachinto international markets throughout its various social media channels usingmultilingual chatbot technology. Not only did the bot-powered help broadenGrab's brand offering extended to grocery deliveries, bill payment assistance,and ordering takeaways, but it also engaged consumers from six newinternational markets through Facebook Messenger. As a result of adopting anAI-powered approach to its social media marketing comms, Grab reduced itscustomer query backlog bywhile reducing operational costs by. It is alsoenjoying growth in each of its six new target markets. AI Marketing AutomationExamples Starbucks’ AI voice-powered barista services Starbucks Starbucks Somemillion adults now use voice search at least once a day. In addition,ofAmericans currently own a smart speaker like Siri or Alexa of some variety.