on attracting new customers

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Amounts of their budget for the end of 2020 and into 2021. Smart business owners are using their budgets wisely to minimize the impact of current events and are focusing on improving their business for the future. From a marketing perspective, this means managing the complexity of the current market and understanding how to maximize value for consumers in the future. This puts their business in the best position so that when they


are ready to buy again, they are ready and their offer is better than before. Changes in consumer attitudes and behavior: A cause of government restrictions, the way consumers lived for most of 2020 was very different than in the past. The way we work, interact with colleagues Rich People Phone Number List and communicate with family and friends has changed. Instead of face-to-face interactions, the impact of COVID-19 has brought an increase in digital communications. Daily audio and video calls on WhatsApp and Facebook Messenger have more than doubled as the virus spread. This will likely impact consumer attitudes and behaviors long





into the future. Technology consumption changes: During COVID-19, consumers have turned to new technology and social media platforms to stay connected while at home. Internet traffic has also increased significantly, particularly during the day, due to more people working from home and streaming more during the day. Research has found that 24% of consumers will increase long-term use of digital channels due to COVID-19. Marketers should be aware of these changes in media consumption so they know which channels brands should be on to effectively reach their consumers. Shopping and search behavior: As many stores were closed for much of 2020 and people were told to stay at