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Alternatively, you might choose to work with an SEO expert who can completely examine your website and provide you with a list of issues that need to be resolved. The following SEO concerns should be avoided: Low website speed. Page titles are absent. Meta descriptions are absent. No HTTPS encryption. Poor index. Inadequate mobile optimization 3. Carry out a competitor keyword analysis To rank higher than your local competition in local search is one of the objectives of local SEO. You must be aware of the keywords they are ranking for and how to do this. You can perform a competitive analysis using SEO tools like Semrush or Ahrefs to find out what keywords your rivals are ranking for, where their backlinks are coming from, and more. You can also check the keywords for which your website is already ranked.


You can easily find out which keywords a competitor is ranking for organically by Email Data performing a search on their domain using your preferred SEO tool. If these terms are a suitable fit for your own site, you can then examine stats for search volume and competition. Always keep in mind that you should only target keywords that are relevant to the service or products you provide, the overall mission of your company, the queries of your target market, and the location(s) you are targeting. You want to drive targeted, local traffic to your website. 4. Find geographically specific keywords Let’s imagine you run a Mexican restaurant in Seattle, Washington, to continue the prior case. Step 1 involved identifying a few phrases that best described what your company has to offer. Step 2 involved investigating your rivals to find out the keywords they were using.



Combining these two lists, you may research these terms using SEO tools to look at search volume and level of competition. By including your location in the keyword search, you may also hunt for geo-specific keywords. Using “Mexican food Seattle” as an example, Semrush’s search engine produced a long list of keyword variations, such as: Seattle’s top Mexican restaurants [West Seattle Mexican Restaurant] Seattle cheap Mexican food Seattle’s Capital Hill served Mexican food. Local SEO Strategies Local SEO Strategy for B2B Businesses The next step is to perform a search for “Seattle Mexican restaurant” to see what additional keyword variations turn up. Here is a list of items that include: Seattle’s top Mexican restaurant [West Seattle Mexican eatery] Mexican eateries in Seattle, Washington [Capitol Hill Mexican Restaurant Seattle] This method of keyword research should be continued until you have a comprehensive list of all the pertinent, localized keywords you can find.