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Be careful not to set an inappropriate service area, as there is a risk that your service will be judged as spam and stopped. If you are a hybrid business that combines in-store customer service with on-site/delivery services, we recommend that you accurately register your service area. Placing advertisements Posting ads on Google Business Profile Placing advertisements Posting local search ads on Google Maps will not affect search ratings. But apart from getting direct traffic, advertising also serves the purpose of increasing exposure and awareness for your business.
It can also be said to have an indirect effect, as increasing awareness may incr Consumer Mobile number Database ease the chances of the store being mentioned in word-of-mouth reviews. Items other than Google Business Profile that have a high impact on search ratings Official website The content of web pages registered in the "Website" section of your Google Business Profile greatly contributes to improving search ratings.
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Although the data is from overseas, there is also the latest survey data that shows that the degree of influence is increasing year by year. I would like to introduce it as a reference. Local Pack/Local Finder Ranking Factors (2023) Source: Brightlocal Local Pack/Local Finder Ranking Factors (2023) Source: Brightlocal The influence of "on-page signals (official website)" indicated by the light blue line in this graph has increased from 17% to 19% from 2021 to 2023, while other signals have decreased overall.
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