How to promote an online furniture store?

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There is no need to come up with something new. The most effective way is to take the best from the biggest competitors. Consider the example of the website of the online store "First hypermarket of furniture".
1. Thought-yes and convenient catalog

Users should be easy to navigate the site, look for the right models of furniture based on its purpose, type, brand, dimensions.

    With the help of the service "Yandex.Wordstat" Find the user search for your products, then add categories focused on the most frequent queries to the site.

    The main menu and catalog of products can look like this:

    Main Menu
    Catalogue of goods

    The filter should be the ability to choose the product by color, the type of fabric used, style, the presence of decorative pillows.

    Filter by color and type of fabric

    Attention! In the process of shopify website design  optimizing the site of the furniture online store, it is necessary to prevent duplicate pages. To do this, avoid linking the URL of products to certain categories. The same model of furniture can appear in different sections, for example, “Lifold Furniture” or “Insteel for the office”.

2. Rich range of products

The site should have as many different product cards as possible as possible. This will expand the choice of models and simplify for users to find the option they are interested in. So, if in your assortment there are two models of the sofa - in brown and white - then it is worth developing individual cards for them.

Such an approach will allow to achieve:

    A large number of pages in the online store that meet the queries of users increases search traffic.

    The presence of individual cards on different models of the product facilitates the search for interesting options through the filter. So, users will be able to put the restriction “show only white sofas for the home”.



    Opportunities for the page of each product card add similar or recommended goods, make an extension.

3. Detailed product cards

Ordering expensive goods in online stores, users study all the details about them in advance. Therefore, the product card should be as informative, detailed and useful as possible. It is recommended to add to it:

    full name of the goods;

    photo of the product in high quality;

    the cost of large, stand out in font;

    buttons "Add to the cart", "Add an order";

    status that there is avanament of whether there is a product of availability, after which the model will be manufactured (during the purchase of goods made to order);

    optimized for commercial keywords text about the product;

    the procedure for payment of goods, its delivery;