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If you refuse to resend the letter, you lose your audience, who simply forgot to open the letter. In general, follow these rules: Send repeat mailings a day after sending the first letter. Not earlier. And not later; Send no more than one campaign at a time; Only re-mail campaigns that you think your audience needs to see. Do not forward all letters in a row; When resending, change the subject line to something more enticing.

For example, "You just missed this or Determine your ideal Canada Phone Number email frequency The data speaks for itself. If you send emails too often, your open rate will plummet. If you send emails rarely, subscribers will simply forget about your existence. Sadly, in reality it is quite difficult to find a middle ground. Why? Because each contact base has its own “ideal” mailing frequency. It depends on what subscribers expect from you, what they think about you, and what the quality of your newsletter is.

Try to find a relationship between open rate and mailing frequency. This will help you determine the frequency that's appropriate for your audience . Also, mailing tactics can be adjusted for different segmentation groups: Reduce the frequency for those who rarely open your emails; Increase frequency for those who open almost all of your emails; Conduct a survey among your subscribers, find out how often they would like to receive emails from you. Then distribute your subscribers into segmented groups.