Collate your data to show the customer

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Accurate feedback will help you to stay on course to make the right changes and prevent you from diverting time at the wrong places. Steps to Analyze Customer Feedback Results The steps involved in structuring the customer feedback data and extracting insights will vary from company to company depending on the data source and tools employed to handle it. Here we have listed some general steps that you can follow to convert your feedback into actionable insights. Step 1: Restructure All the Data The first thing to do is to bring every feedback type into one place and under one format. ’s feedback and metadata, such as source, customer type, customer since, etc.


, under a single spreadsheet. Today, many Sao Tome and Principe Email List tools incorporate analytical dashboards to arrange the data into a readable format automatically. It is an important step, so you don’t have to jump to different channels to study the feedback. Step 2: Categorize the Feedback The next step is to categorize the data into various types and subtypes to make sense to the readers who can be in other departments or teams. A few segmentations that you can use are as follows: You can create more categories as per the requirements. Categorizing the data will help you divide the feedback among various teams such as development, content, support, and marketing. With Qualaroo, you can label each feedback to categorize it.





Suppose you have open-ended questions in your surveys. In that case, you can also use AI-based analysis tools to segment the data into different customer emotions such as happy, angry, neutral, etc. Then you start categorizing it at the individual level. Step 3: Assign Actions to Each Feedback This step includes defining the action that customers want you to take about their feedback. Break down the segmentation type further to interpret what the customer wants to say. For example, if the feedback is about a feature update and the customer wants you to add a feature, you need to write down the exact feature that the feedback specifies, like add emoji to the live chat.