They create ice cream flavors that are

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For example, if you sell cell phone accessories, you can segment your audience based on the type of phone they use and target them with specific offers . If your products don't vary by device type , then take a look at your data to see if there are shopping trends based on different devices . Are there certain pieces of copy or offers that convert better on mobile devices ? Test this and see how it improves your conversion rate . Shopping Cart Abandonment Shopping cart abandonment is a trillion dollar problem . Nearly of desktop users leave their shopping cart before completing their purchase , and this percentage is even higher for mobile users at .

One way to save these carts is to retarget these Best budget GPS tracker price in Bangladesh users through popups, email streams, and text messages . Create a series of relevant emails or a drip campaign to encourage users to return . Segment them based on their activity level and the types of products added to their cart . Cart Abandonment Example Product Type or Series Speaking of products , segmenting your customers by product series or products purchased can create a variety of redirects and retargeting for your e commerce business. Marketing Opportunities. Based on past purchase data, you can retarget similar or complementary products . Use this data to launch effective upsell and cross sell campaigns to engaged customers .



Re Politics Political affiliation is another way for you to connect with your audience and personalize your offers. If your audience lives in a swing state, use this feature with caution . Before you try to mention anything political, make sure you have a solid foundation with your customers . ' Do it often .  tied to specific political issues and get a lot of media attention. This is the flavor they created for the Democratic candidates in Vermont note Vermont is a very Democratic state. Ben and Jerry's Vermont Politically Flavored Ice Cream Use political segmentation sparingly because you don't want to create negative publicity for your brand .