Content Curation: Adding Value in a Saturated Digital Space

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The URL will also be optimized, containing the keyword and without being excessively long. Rich snippets or rich fragments are becoming more and more relevant. These provide added value, as they contain valuable information for the user. In addition, they turn search results into something much more visually attractive. . Importance of optimizing CTR Optimizing the CTR of your companys website will help achieve many benefits, such as increasing conversions or, as we have seen, improving web positioning. This improvement is achieved both directly and indirectly.


The direct way is the one we already mentioned. By improving the CTR, Google will Mexico Phone Number Data begin to consider your link much more relevant and it will be positioned better in the results. The indirect way is that, by improving CTR, quality traffic to your website will also increase. In turn, this will improve the bounce rate and the time the user stays on the page. Both elements are also considered by Google when positioning. It is evident that if you do not know this KPI, you will not know if it is necessary to optimize it or not. However, now that you have this information,





You are surely interested in knowing the CTR of your results on Google. Well, if you want to see examples of CTR for your links, you can go to Google Search Console . Within Search Traffic, in Search Analysis, you can view many data, such as impressions or the already calculated CTR. If after analyzing the data you consider that it is necessary to make changes to optimize the CTR, there are different methods to do so. . How to optimize CTR to improve web positioning When optimizing the CTR, it will be necessary to take into account those factors that are important for it in positioning. Lets see it in steps. .