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Backlinking is one of the most used words in the world when we talk about SEO, that is, Search Engine Optimization . A backlink is a link that, when clicked, takes the user from a home page to a page on a final website . This points from one domain to another.
But, before we address backlinks in their specificity, it is important to frame them, drawing a boundary that allows you to understand their positioning, as well as what distinguishes them from other types of links, in the context of link building .
Link Building : on-page and off-page
Link building is made up of two distinct aspects: on-page and off-page . You can even understand how they act as two realities separated by a "real border" in the digital world:
On-page
Where planning and implementation depend exclusively on you, corresponding to internal links . You can identify these as the "paths" that you create within your website, between your pages, articles, products and the like. Basically, the "bridges" between URLs that enhance indexability and navigability , your user experience, the number of pages accessed per session, conversion , among other things.
Off-page
Backlinks are one-way external links . They refer to the "paths" and references that exist on other websites that point to yours . Your external link profile contributes to your content being considered as an appropriate response to a given user's search. Ultimately, it helps determine whether your content should be included and ranked highly in the search engine results page .
What are the advantages of backlinks?
Now that you know what backlinks are, it’s important to know why you should invest in this area. So you can identify 3 main advantages that will set you apart from your competition:
Organic Positioning
As you may have already noticed, backlinks play an essential role in the performance of your website in search engine results, helping you to climb the rankings . This means that if an article - or a page - on your website is mentioned, it will, in principle, have better results. However, you should not forget that the quality of your article is still the basis of SEO.
Speed in indexing pages and articles
Having external links pointing to your content can mean that on page seo service Google will index it more quickly . This happens when the path pointed to by the backlink is crawled before the article or page on the source website . This is particularly important for newer websites, as search engines often visit them less frequently and regularly.
Traffic
In addition to the advantages mentioned above, backlinks guarantee visits, views and notoriety to your website through references from others. That is, when an external link to our website is clicked, the user is redirected to the interior of your company, brand or project.
Backlinks are a very important component of any content marketing strategy today . Closum is a straightforward platform for creating your digital marketing campaigns. Discover our advantages here !
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