Which one would you prefer?

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What can you provide to help them get over these roadblocks? What fears are holding them back? These questions should already be answered when making your main product but what you’re going to do is base your lead magnet on one of these roadblocks and take away the fear of them. Pillar : Practicality A lead magnet should be practical. One of the most popular lead magnets used by online businesses is the ebook. The problem is that a lot of ebooks contain information that isn’t practical at all or can’t be used immediately.


Imagine your target audience wants to learn how to build a puter from scratch and you have lead magnets to offer them. A free toolkit they can use for building the puter and a -page ebook explaining the history of the puter.  An effective lead magnet gets you step Lebanon Phone Number Data closer to your goal. It should solve a problem that your target audience runs into and lead to a “quick win”. This is why basing your lead magnet on getting over a roadblock will always result in a higher-performing lead magnet. Pillar  Easily consumable An effective lead magnet is easy to consume for the target audience and meets them where they’re at.





This is why it’s important to know exactly who your ideal target audience is because the performance of your lead magnet will depend on things like their intellect, their speech, and worldview. You need to ask yourself questions such as: Is my style of municating in line with my target audience? Don’t talk like a chemical engineer to people interested in skateboarding. Am I going against their worldviews? If your target audience thinks money is the root of all evil, showing pictures of yourself in a private jet or Bentley on your opt-in page probably isn’t beneficial. Is their knowledge about the subject at the level that my lead magnet can help them?