Without wasting resources?

samanthamar

In the meantime. We remain vigilant and ready. As always. To australia telegram data every new opportunity that digital offers us!

How to effectively penetrate a foreign market.

The motivations that drive b2b entrepreneurs to export abroad are many. Some decide to look at new potential markets driven by a stagnation in domestic demand. While others begin to explore new horizons precisely in the most expansive phases of their growth .

But how many of them formulate a real market entry strategy. That is. A well-planned entry strategy. To approach global markets ? Even to expand outside your national borders. It is essential to draw up a very clear action plan. Which exploits all the opportunities of digital to navigate towards success with the minimum consumption of resources.

The situation in italy: who exports and how?

In our peninsula. Approximately 136.000 companies sell abroad ( data from the ice report. Agency for the promotion abroad and the internationalization of italian companies ). But exports in our country alone generate 30% of gdp . If you think that only big brands export their products or services abroad. You are wrong: most exporting companies are. In fact. Small or medium-sized and an increasingly significant number of them choose to exploit digital to internationalize their business .

In fact. Most of them use channels such as multilingual e-commerce sites. Marketplaces or dropshipping to sell abroad. Often. However. What is lacking is not so much knowledge of the most performing sales channels. But rather a real program for entering the foreign market of interest . Which includes a detailed analysis of the starting situation and a precise identification of the most effective digital strategies functional to internationalization.