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Understanding the role of the marketing consultant Last updated onNovember 8, 2023 role of the marketing consultant The role of the marketing consultant is seen as that of a highly professional advisor and strategist who can help achieve business goals . trends, developing marketing plans and strategies, and implementing marketing programs. They also work with other marketing professionals such as creative directors, advertising directors and public relations specialists. To succeed in the role of a marketing consultant, it is important to have strong analytical , communication , and problem-solving skills .
